{pdf download} Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) by Cécile Armand

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Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)
Cécile Armand
Page: 268
Format: pdf, ePub, mobi, fb2
ISBN: 9783112206379
Publisher: De Gruyter

Download or Read Online Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) Free Book (PDF ePub Mobi) by Cécile Armand
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Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai’s press and urban life during the pre-communist era. While traditional scholarship often treats advertising as a commercial tool or cultural “mirror,” this book reveals its transformative role as a driver of municipal policies and public engagement among urban elites within the transnational context of the treaty ports. Drawing on untapped sources—municipal archives, photographs, newspapers—and employing innovative digital methods like Geographic Information System, the author examines how advertising reshaped urban landscapes, nightlife, traffic management, and the physical appearance, content, and business model of Republican-era newspapers. As a sequel to Madmen in Shanghai: A Social History of Advertising in Modern China (De Gruyter, 2024), this book shifts the focus from the rise of advertising as an industry to its social and political impact in early 20th-century China. It will engage students and scholars of modern Chinese history, urban and media studies, as well as professionals in advertising and urban management.

A Janus-Faced Digital Companion to a PhD Dissertation in Chinese .
space that freed the narrative from the physical constraints of the book format. spatial history of advertising in modern Shanghai (1905–1949). She also led .
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history of modern advertising in Shanghai (1850–1949) and visualizing it . from the press to outdoor advertising in modern Shanghai (1905–1949). By .
(PDF) Shaping the Transnational Public Sphere in Republican China
233–59. Armand, C. Between Public and Market: A Spatial History of Advertising in Modern Shanghai. (1905-1949). De Gruyter Oldenbourg .
Routledge Handbook of Modern Chinese Literature 1138647543 .
modern Chinese literature departs radically from the traditional concept of Man in history. from her home to the modern metropolis of Shanghai. Even as he was .
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Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's press .
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Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought .
Historical GIS Research Papers - Academia.edu
Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's press .
Digging Up Lost Billboards: A Photographic Archaeology of Outdoor .
Armand, “'Placing the History of Advertising': A Spatial History of Advertising in Modern Shanghai (1905-1949),” (PhD diss., ENS Lyon, 2017).
A Spatial History of Advertising in Modern Shanghai (1905-1949 .
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Between Public and Market : A Spatial History of Advertising in Modern Shanghai 1905–1949, Hardcover by Armand, Cécile, ISBN 3119147788, .
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A Spatial History of Advertising in Modern Shanghai (1905-1949)
書名：Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)，語言：英文，ISBN：9783119147781，頁數：260，作者：Armand, Cécile， .