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Logo Modernism
Jens Muller
Page: 432
Format: pdf, ePub, mobi, fb2
ISBN: 9783836545303
Publisher: Taschen America, LLC

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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

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Logo Modernism is huge in every possible way. #bookclub https://instagram.com/ p/9DoMfhltKa/. Favorites 2; Jens Müller · Jeff Wiggins.
2015 SPONSORSHIP
Modernism Week's Opening Night Reception on February 12, 2015 - # of tickets ( Value of Prominently featured logo/link on the Modernism Week website until 
Juxtapoz Magazine - Displaying items by tag: Logo Modernism
In this unprecedented publication by TASCHEN, author Jens Müller brings together approximately 6,000 trademarks, focused on the period 
GDC | New Book on Logo Modernism
Logo Modernism, a comprehensive book of over 450 pages, features the work of eight important logo designers and showcases over 5,000 historic logos.
Logo Modernism Is a Brilliant Catalog of What Good - Reddit
Logo Modernism Is a Brilliant Catalog of What Good Corporate Logo Design Looks Like (slate.com). submitted 3 days ago by skumfrog.
Modernism | The Leading Romanian Art Magazine Online
„20 de minute de celebritate”, un parteneriat între Radio România Internațional și Modernism.ro, este o emisiune lunară despre românii care au descoperit 
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Logo Modernism. Cha-ching, pre-ordering Jens Müller's Logo Modernism. Via Quipsologies. -jc.09.21.15 #. A post from the daily flow of linkage called Fresh 
Logo Modernism (English, French and German Edition)
Discover the best home products trending in the design community. Sign up for emails to get notified about the freshest products, offers and more (this is one 
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Logo Modernism http://www.taschen.com/pages/en/catalogue/design/all/02879/ facts.logo_modernism.htm … By @a5jensmueller.